Selling Tips & Process

5 Essential Factors for a Successful Sale

The pricing of your home must reflect its location. The better the location, the higher the market price. When buyers choose a location they look for access to amenities, school districts, low traffic, easy highway accessibility, proximity to parks, etc. All of these things must be taken into consideration when determining the value of your home. We cannot control the location.

The pricing of your home must accurately reflect its condition. Your job is to make your home bright, shiny and clean (as close to a model home as possible). My job is to tell the world about it and work to gain maximum market exposure. Take a look around your home. What little things can be fixed that won’t cost a lot, but will have a big impact on how well your house shows? I will give you suggestions of things we can do to stage the house to get you the most money when you sell.


The market is always shifting. Recession, inflation, mortgage availability, competition and the public’s perception of the health of the economy all play a role in house prices. It may be a buyer’s market (where there are a lot of houses for sale and buyers have more negotiating power) or it may be a seller’s market (where there are limited houses for sale and the sellers have more negotiating power). The pricing of your home must reflect the current nature of the market because we cannot dictate market conditions.

Buyers will often put terms in the purchase agreement (ex. approval of financing, home inspection, etc). If you are willing to accept offers with such terms, you increase the buyer pool. The price of your home must reflect the terms. For example, you can often negotiate a higher sale price of you are willing to accept terms that are important to the buyer (such as a longer/shorter closing date to meet their needs). The good news is that I’m an experienced negotiator, so I’ll be in your corner to protect your interests.

Price is the most important factor in the sale of your house. If you price your home too low, you leave money on the table that is rightfully yours. If you price it too high, your home will languish on the market and other agents will use it as a tool to sell their listings by showing better value in competing homes. Once a house is on the market for a while, all buyers ask the same three questions:

  • How long has it been on the market?
  • What’s wrong with it?
  • I bet they’re getting desperate, should we try a low-ball offer?

Failure to price your home properly can cost you thousands of dollars. setting the right asking price for your home is the single biggest factor that will determine the success or failure of your home sale. That’s where my knowledge of the market and pricing expertise come in. I will help you choose the right price that will get you maximum exposure in the market, so you sell quicker for the most amount of money.

The Process of Selling Your Home

Now that you’re aware of what you need to know before buying a home, what is the actual buying process?
  1. Understand the market
  2. Establish a price
  3. Calculate your bottom line
  4. Choose the right agent
  5. Prepare your home for sale
  6. Market your home
  7. Negotiate the offer

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